For Gucci Mémoire d’une Odeur fragrance for both him and her, scent becomes an explorer of the power of memories and brings them back to life. Skipping back and forth in chronological time, the past and present are linked by a passage that projects straight into the future.

Gucci Mémoire d’une Odeur has taken gender out of the equation and made this scent universal for all, whoever, whenever, wherever. The individuality of the scent reflects the eccentricity of the person who wears it. So unique that a novel olfactive family was established, Mineral Aromatic. Mineral is a combination of elements; airy, musky, transparent and authentic. Collective with Aromatic essences, it becomes the heart of Gucci Mémoire.

The superior accord features unpredictable ingredients that create mystery and sensuality, defined by a note of Roman chamomile. Alessandro Michele envisioned this specific flower inside the fragrance, blended by master perfumer, Alberto Morillas. Gucci Mémoire d’une Odeur’s Roman chamomile is structured with Indian Coral Jasmine petals for sensitivity, precious musks for depth, and noble woods including warm, luminous sandalwood and airy, delicate cedarwood, a powerful tree with deep roots and an tempting vanilla note.