A celebration of inner beauty begins. Discover a vibrant heart of lush florals, a burst of sparkling fruits, and the legance of clean woods. Lively and radiant. The fresh and lovely scent of pastel freesia flowers is infused with sparkling cassis and an unexpected twist of spicy cedarwood.

“The lovely story feels as relevant now as ever and, like any good book, the developing twists, new faces and fresh surprises are the hook. Born Lovely is a contemporary update to a classic, starting a new chapter that we’re all wonderfully excited to share.” Sarah Jessica Parker, creator